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6 Simple Steps to Getting Started in the Health Coaching Business


Congratulations! You efficiently handed your health coach certification examination and may proudly exclaim, “I’m licensed!” Now what? What comes subsequent? The place do you go from right here?

Whereas reaching licensed standing is trigger for celebration, it’s the 1st step in your skilled journey. From right here, there isn’t a single course newly licensed professionals are required to take to carve a path towards success. When you would possibly assume: “Oh, no! However that’s what I want,” it’s extra necessary to thoughtfully ponder what you need and how you envision your self serving your purchasers.

As a newly licensed well being coach, you will have numerous choices to discover. It’s all about discovering what matches you greatest and the place you see your abilities rising essentially the most successfully.

Profession Path Choices

Over the previous decade, the sector of well being teaching has swiftly expanded and developed to turn into not solely a revered and efficient skilled observe however an integral piece of the allied healthcare continuum. Newly licensed and present well being coaches are usually not restricted to working in a singular setting; moderately, they’re positioned to influence change in any setting by cultivating all kinds {of professional} alternatives.

Importantly, these alternatives are not restricted to face-to-face interactions with purchasers. Submit-pandemic, we’re witnessing a surge in digital teaching, telehealth practices and hybrid teaching fashions. As a well being coach, you aren’t restricted to a single geographic space and your influence could be shared throughout the globe.

As soon as licensed, your first determination is whether or not you wish to work privately (the entrepreneurial route) or for a public entity or established enterprise as an worker. This determination will assist you to map out your subsequent steps. Remember that there’s no rule that claims you may’t construct your profession in each instructions. For instance, you might end up excited by seeing how well being teaching works in a hospital with medical sufferers or in a nonprofit group whereas additionally providing non-public teaching on the aspect. Right here’s a fast comparability of the 2.

Unbiased/Non-public Enterprise

On this state of affairs, you’re self-employed. You determine an LLC, define a marketing strategy, develop a advertising and marketing plan/social media technique and set a funds (amongst different to-dos). The advantages embody having a versatile schedule, working from virtually any location, and serving all kinds of purchasers. On common, self-employed well being coaches make $30 to $200 per hour (ACE, 2019). The downsides of this method embody greater insurance coverage prices, a scarcity of well being advantages, the complete burden of tax tasks, and the necessity to handle your time successfully so that you simply work in the enterprise (because the coach) and on the enterprise (managing and operating the enterprise like an employer would).


On this state of affairs, you’re thought-about an worker. You’re supervised by a supervisor or director and are generally locked into a particular employer-determined schedule. Nevertheless, as an worker, you don’t act as a enterprise supervisor and don’t assume the tax penalties (payroll, social safety, Medicare, and so forth.). You are also usually offered a set of advantages (retirement choices, dental, well being, imaginative and prescient, incapacity, and so forth.). Some public entities that make use of well being coaches embody:

  • Clinics and hospitals
  • Academic establishments (universities, public colleges, non-public colleges)
  • Insurance coverage firms
  • Companies
  • Cooperative wellness companies
  • Studios and health facilities
  • Day spas

Wherever you think about your self working with and serving purchasers, listed here are six particular motion steps you may take to determine a stable health-coaching basis.

6 Subsequent Steps

1. Be part of

Analysis and be part of one or two different skilled group past your certifying company. For instance, Wellcoaches and the International Coaching Federation are wonderful sources of information, analysis and alternatives. By becoming a member of different organizations, you’re deliberately exposing your self to new views and philosophies. Such publicity will assist you to develop each personally and professionally.

2. Community

It’s by no means too early to begin networking and making connections with different professionals within the discipline of well being teaching and inside different allied healthcare fields. Each profitable well being coach has an expert community they will each study from and refer purchasers to as essential.

3. Study

Turning into licensed is step one however persevering with to evolve in your understanding of the sector and observe of well being is a sequence of continuous steps. After acquiring a certification, define constant continuing-education alternatives by your certifying company and different entities that may assist domesticate your information and abilities.

4. Promote

This step isn’t nearly selling your self as an authorized well being coach, it’s about connecting with others and growing and sharing content material related to your consumer demographic. Set up one or two social media networks that allow you to make distinctive connections and share content material designed to interact customers.

5. Write

Studying to write down nicely is at all times a worthy pursuit. Contemplate beginning a weblog or reaching out to an expert company to inquire about article alternatives. Writing is a talent that’s developed over time. Like several craft, it takes observe. Begin now.

6. Train

On the coronary heart of all we do as train professionals and well being coaches is educate. We’re pure academics and guides. Consider what you are able to do instantly to begin educating. Might it’s through a webinar, a lunch-and-learn or a neighborhood occasion? What are you drawn to? Begin small and construct up.

Bonus Tip

Well being teaching, in any setting, requires a structured method and heat welcome to provoke rapport constructing (the muse of the client-health coach relationship). I like to supply every consumer a “welcome packet” in each digital and hard-copy codecs. On this packet, I embody objects resembling the next:

  1. Skilled philosophy assertion (this could replicate your values, beliefs and method to well being teaching)
  2. A consumer welcome letter 
  3. Your contact info and strategies of contacting you 
  4. An outline of what well being teaching is and isn’t
  5. A menu of health-coaching companies
  6. Credentials
  7. Insurance policies and procedures (define charges and fee preferences, the platform you utilize, resembling digital, face-to-face, telephonic, and so forth., scheduling, rescheduling and cancellation insurance policies, communication expectations and response time, and so forth.) 
  8. An inventory of what your purchasers can anticipate from you (e.g., confidentiality, openness, accountability, and so forth.).
  9. Teaching settlement
  10. SMART goal-setting worksheet
  11. An overview of a what a training session will feel and appear like
  12. Consumer info/information type

Every well being coach develops their very own method and buildings a session distinctive to their type, philosophy and expertise. There’s no “a technique” that’s most popular or scientifically “confirmed.” These steps are, very like the artwork and observe of well being teaching itself, meant to information you, encourage you and encourage you to maneuver ahead in your profession.

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