Curiosity as a Game Changer
In October, I attended the IHRSA conference in Dallas, Texas, the place I used to be lucky sufficient to listen to Diana Kander’s keynote presentation. Kander is a New York Occasions Finest-selling writer specializing in innovation. Together with Andy Fromm, she wrote The Curiosity Muscle, which I learn in a single sitting after being blown away by the data bombs she was dropping everywhere in the viewers.
Kander’s tackle the function curiosity performs in our successes and our failures must be obligatory listening for anybody within the health trade seeking to affect extra lives. I will provide you with a fast overview right here and strongly urge you to place her phrases into apply: “Curiosity is sort of a muscle; in case you ignore it, it is going to atrophy, however in case you correctly develop it, it is going to develop stronger and assist you to obtain extraordinary outcomes.”
The higher you develop into at what you do, the much less possible you’re to be curious. And, if you start gathering proof that proves you’re an skilled, reminiscent of gaining purchasers rapidly and serving to them obtain outcomes, you run the danger of growing blind spots concerning what you provide and the way you go about doing all your work.
The reality is, what labored yesterday might not work tomorrow as a result of our purchasers’ wants change day by day. Whereas we’re busy persevering with to do issues the best way we used to, our purchasers might very effectively proceed alongside, however, unbeknownst to us, shiny objects that handle their up to date wants might catch their eye. They usually could also be off and working earlier than we will even handle the problem.
Curiosity is what retains you innovating, in massive and small methods. If you don’t search for blind spots, you danger losing assets engaged on issues that aren’t very important to your explicit prospects. Regularly discovering methods to look out our blind spots is what’s wanted to construct scalable and sustainable companies.
Earlier than we discuss how you may get curious, a phrase about blind spots. I am not suggesting you’re essentially in search of blind spots in your train programming; your purchasers have no idea the ins and outs of programming particulars, essentially. I’m, nonetheless, speaking about the way you package deal issues up, the way you run your online business, the applications and fee choices you provide, the way you schedule or ship periods and the way you talk. It is the nuts and bolts of your online business.
Uncovering your blind spots begins by asking powerful questions. Purchasers might present stunning and painful suggestions, which is exactly the data it’s essential to hear. Consider there’s at all times room for enchancment and belief that your purchasers are literally fairly good at understanding—and telling you—what they want.
It’s essential to verify your questions are usually not biased. Questions requested to show your level or verify what you suppose try to be doing is pointless. You are in search of actual solutions, which requires formulating questions which can be open-ended and non-leading. You may think about providing a protected area on your purchasers to reply anonymously.
When you hear the suggestions, have interaction others to assist brainstorm options to your blind spots. Your group, in case you’re a part of one, in all probability has a number of concepts. Ideally, you’re a part of a broader health neighborhood, both in your space or on-line, the place you possibly can bounce concepts and be taught from others. Placing an excessive amount of stress on your self to give you the entire solutions is a recipe for catastrophe.
After you have some concepts, check them. Experiment with a number of completely different options to search out the very best match. Very hardly ever is the primary thought the one which works. You will additionally must create a suggestions loop to see in case your concepts are fixing the issues you are attempting to handle. Make sure that there’s a method on your check to fail. You are not likely testing if there is not any strategy to fail.
If the final couple of years has taught us something, disruption is lurking and ready for a possibility to knock you out. Get forward of the sport by getting curious early and sometimes. Do not delay; begin at the moment. Let’s make 2022 the very best yr but.